This is my all time favorite ads from Thai insurance. It is very emotional and touching, I remember the first time I see it pop up on T.V. I was bursted in tear. I love how they tell the story and also the visual language is very beautiful. What I like about these ads is that they are able to grab people emotion in less than 5 minutes. Well, this make me think that it is as long as a song and I probably can link it to my music video campaign. Well, this is a kind of campaign too, they must have something in common!
The thing I really love in this video and probably can be use in my future video is the slow motion shot. I like the effect of the glass breaking in slow motion. I don't know how to use it yet but it just one of the shot I think I should make a note of before I forget where is it from.
Both of the ads is narrated by the main character. The juxtaposition between the present and the past play off the narrative and make it very touching. Another thing that I think make this campaign very successful is that it is about family and this make it more relatable to the audience therefore it be able to touch there heart. I think this theme could be approach in many way and instead of using narrator we can use the song instead.
This is one of the great music video that is quite emotional. There is a story, there is a twist and what even better it play very well with the song. It is a kind of music video I don't mind watching over and over again and I think this work. I don't know what am I going to do yet but this could be one of the idea.
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