EVALUATION TASK 3 - Distribution

Now we come to the business point. Of course we are not just making the film but we also want someone to see our film as well. So now we have to think about who going to distribute our film. First of all I think our film is quite main stream which suitable for wide range of audience. Ideally I want my film to distribute globally but realistically that is not possible firstly because we obviously have no super star in our film so there will be no super fan who would buy the ticket as soon as it comes out and probably watch more than once and buy everything that involve the super star face. Secondly it is not based on any pre-sold elements so there will be no guarantee for the audience that our film will be great. We don’t have fancy technology that will attract the audience for example 3D or CGI or IMAX so for this film to distribute globally it is almost impossible. Don’t even have to mention distribute the film globally just distribute it to other country is hard enough to do, If I am the owner of the cinema in my own country I of course, wouldn’t want to risk my profit with a movie with no name stars, no name director and no guarantee that it going to be a big hit so I think we should start within the country. I look at some distribution company that specialise in low budget film and successfully distribute new director work for example “Slingshot Studios”, “Vertigo Films” and “Soda Pictures”. However, from this distributors they do not exactly specialise on our film genre but there is success in doing film with similar target audience. Vertigo film distribute the movie “Retreat” which is about the disease that spread in the island. I think this is very similar to our film and therefore I think I will choose them as a distributor for our film. Our target audience is young, male about 25-27 and University students, interest in what’s going on in the world and gadgets so I think what distribution company should do is firstly distribute the film in traditional way for example Poster, Billboard, TV, Magazine. Another thing that the distribution company could do to market the film is through internet as our target audience would spend quite a lot of time in front of the computer. The official website contain information about the film can be made. The use of social network  for example Facebook or Twitter can be set up because it makes it easy for people to access therefore it will help raise awareness of the film and also cost nothing at all. They can also do co-marketing with other product for example some restaurant that our target audience might go for example if they eat at the restaurant to the certain amount they can get discount for the tickets for the movies. This will help attract the target audience to see the film. I think our film will be distributed in the theatres in 2D format because first of all we are low budget film and we didn’t film it with 3D camera. Second of all even though we film it in 3D camera the content of the film is not suitable to make into 3D format anyway. I think for watching at home it should be release on iTunes because a lot of our target audiences   will interest in technology and it is convenient for them. It should also release in the traditional way like DVD as well.