Emily Wyatt from Polydore Records

Today Emily Wyatt from Polydore Records come and talk to us about her job as a commissioning editor for video. Her job is to go through the treatment with artist and find the right director to do the music video.

Each work is different depend on how big the artist is. This is because they will have different budget to make a video, Big artist will have budget something like 25,000 + Unknown artist will have something like 6000+

Why is this matter? 

 Big budget means you can invest it in well known director, CG, fancy location 

If you only have small budget then your video will be performance based video because it is quick easy and cheap 

Then it comes to treatment. Treatment is the short paragraph of text and some picture that explain the concept of music video Emily will go through this with the artist. They will pic the one they like.

After video is done is the exhibition  bit. The most important exhibition is on VEVO this is because it hits the target audience. Also VEVO have advertising bit that will help promote the video as well.